In case you hadn’t noticed, there was a dramatic increase in fashionistas strutting around in Amsterdam over the weekend, taking part in the very first Amsterdam Fashion Weekend. It was cold, some might even say arctic, so it was hard not to feel sorry for the models taking part in the `Models on Ice’ catwalk in a wind chill that felt like it was -15.
Complete with ice skaters and a catwalk in the centre, these models were showcasing clothing lines from the spring/summer collection presented by Amsterdam Fashion Week and the Model Lodge. Standout trends included iridescent dresses, while white was also a popular theme.
There were sheer fabrics, flower prints and orient themes thrown in and to conclude the show `Voice of Holland’ finalist Leonie Meijer performed the hit single `Euphoria’ while presenting her new line of jeans. There was an abundance of pastel and sweet colours and the models were showing off their moves on the catwalk.
Meanwhile, for all of the eco-fashion lovers out there, fashion met food and an edible wedding dress was showcased in the hotel window at Hotel JL No. 76. Made by Marjolein Wintjes and Eric Meursing out of flowers of rhubarb and milk, this wedding dress was not your average dress! Firstly, it was pink (although you can get it in different colours or flavours including strawberry and spinach), and secondly it raised the question of the temporariness of fashion and its impact on the eco-system.
Elsewhere, the Inglot shop window was a hub of activity as their make-up artists were busy doing make-up for passers-by, and Simcha was busy giving people up-do’s and bringing their hair back to life. My hair was put up into a plait with masses of volume at the top. I had smoky eyes, and a gorgeous gloss and I certainly attracted some attention while I was around town.
The O.my.bag & Kiss and Tell fashion show `popped up’ in the Stedelijk museum restaurant where a makeshift catwalk was created. With bag names such as `Little Frankie’, `Sleazy Jane’ and `Miss Money Penny’, they are easy to fall in love with. They were also giving out free black tote bags with the text `Not your ordinary bag’ scrawled on them in white writing, which was a little extra bonus.
French Connection hosted a fashion high tea, where you could eat gorgeous cupcakes, have a free session with a stylist, or do a workshop with a top fashion stylist. The Anya Flare Floral Dress (florals being a major style for this season) was available at a discounted rate for fashion week ticket holders.
With discounts, goodie bags, and fashion shows to attend, plus temperatures below zero thrown into the mix it proved to be a very memorable two days. Here’s to the next Amsterdam Fashion Weekend!