Calling all fashionista’s in Amsterdam! Your prayers have been answered. Two Americans and an Irishman will change our lives forever. Yes, Urban Outfitters, Forever21 and Primark will soon grace our beautiful city with their presence. No longer will you have to venture to Rotterdam or Amstelveen to find bargains at Forever21. No more ordering online at Urban Outfitters and sending half of it back. And pretty soon, Zaandam and Hoofddorp will weep bitter tears when they lose Primark shoppers to the capital.
Two large buildings that can be accessed from both Rokin and Kalverstraat will be transformed into Urban Outfitters and Forever21 stores. Urban Outfitters will have over 900 square meters in total divided into 3 floors. Forever21 will have a whopping 5 floors and 4.500 square meters of shopping space. While both UO and F21 will be open before the end of the year, Primark holds us in suspense a little longer. In 2014 the whole Damrak area will be rigorously renovated and reorganized so that it will become ‘the red carpet’ for shopping in Amsterdam. Primark will nestle itself in an enormous building that currently houses C&A. After the renovation this building will offer 25.000 square meters of shopping space divided over 6 floors. Yes, 6 floors.
Now, you may have noticed the signs on Rokin… ‘Urban Outfitters, coming soon’. Very soon indeed. Thursday 17 October UO Amsterdam invites all of you to their launch party! Make sure you’ve been to the gym before you go because whoever smashes the piñata wins a €500 shopping voucher!
By: M. de Waal